Do you know very much about Artificial Intelligence (AI) marketing? Well lucky for you, you have come to the right place. By the end of this article, you'll learn how AI works and how you can apply it to your marketing strategies to grow your home builder business. For starters, AI is everywhere and not just the villain in those thrilling sci-fi movies you watch with your family and friends. AI is your Netflix or Amazon suggestions.

For beginners, Artificial Intelligence or commonly referred to as AI is a broad branch of computer science used to create machine-like systems to function intelligently and independently. Just like humans, AI technology uses deep learning to recognize patterns in data, solve complex problems, and even generate creative ideas. "AI has been an integral part of SAS (Statistical Analysis System) software for years. Today we help customers in every industry capitalize on advancements in AI, and we'll continue embedding AI technologies like machine learning and deep learning in solutions across the SAS portfolio", says CEO of SAS Jim Goodnight. So, how does AI work?

For the majority of its existence, home automation has been confined to fiction and the houses of the wealthy. But as more affordable smart-home technology trickles into the market, the demographics are shifting, and tech companies are jostling to get their virtual home assistants in the door. Many are even teaming up with home builders to develop connected homes from the ground up. In 2015, consumers bought 1.7 million voice-compatible devices, according to a report from analytics start-up VoiceLabs. Last year that number grew to 6.5 million.

In the future, most homes won't have garages because their owners won't own cars. Rooms can be reconfigured by pushing the walls. Postal service or bike couriers might not be necessary -- drones will handle many package and take-out deliveries. As part of the Greenbuild International Conference and Expo last month, the home builder imagined residential living circa 2050 by constructing an 1,800-square-foot model home in the Los Angeles Convention Center. The sleek concept includes cutting-edge Jetsons technology.